Why It’s Important to Sell Your Gold to a Trusted Gold Dealer with a Physical Store


If you’re looking to sell gold in London, choosing a trusted, established gold dealer is essential. With gold prices at record highs, you want to make sure you’re getting the best price for your gold — and that your transaction is safe, transparent, and immediate. That’s why selling to a reputable gold dealer with a physical store presence, such as Hatton Garden Metals , is the safest and best place to sell gold in the UK.

1. Transparency and Trust You Can See

When you visit a real gold dealer, you can watch your items being weighed, tested, and valued right in front of you. There are no hidden deductions or vague online promises — everything is done openly and professionally. At Hatton Garden Metals , based at 11 St Cross Street, London EC1N 8UB, customers can see exactly how their gold is valued before they sell. This ensures you always sell your gold for the best price with total confidence.

2. Beware of Online-Only “Hatton Garden” Imitators

Many online gold buyers use the Hatton Garden name in their branding to appear reputable — even though they have no physical location in Hatton Garden. These online-only businesses often lack transparency and face-to-face accountability.

To protect yourself and your gold, always choose a genuine dealer with a verified Hatton Garden address. Hatton Garden Metals , located in London’s jewellery quarter, has operated from its secure premises for over a decade and is one of the few genuine gold dealers with a physical store presence.

3. Live Market Prices and Same-Day Payments

Reputable high-street dealers use the live gold price to ensure fair, real-time valuations. Hatton Garden Metals consistently offers some of the best prices to sell gold in London, paying customers by instant bank transfer on the same day. Whether you’re selling jewellery, coins, or bullion, you’ll always get an accurate value .

4. Security, Reputation, and Peace of Mind

Selling gold to a business with a real store gives you the assurance that you’re dealing with a regulated, established company. Hatton Garden Metals has more than 6,000 five-star reviews, making it one of the best places to sell gold in London. All transactions are carried out securely in-store, ensuring your valuables never leave your sight.

5. Expert Valuation and Personal Service

Selling gold can be personal — whether it’s old jewellery, inherited items, or investment coins. The professional team at Hatton Garden Metals provides friendly, expert service and accurate testing, helping you sell gold for the best price while understanding every step of the process.